Entrepreneurial Marketing

Question: I notice that some of my competitors have a lot of reviews on sites like Yelp. Other than recruiting staff and friends to write reviews, how can I get customers if I don’t have a lot of online reviews for my business?
The traditional stereotype of the millennial generation leads us to believe they are obsessed with brands, particularly premium brands.
It would be a lot easier if startups were like a football game.
A charming young woman rings your doorbell, says she has locked herself out of her apartment and asks to be let into your home. She is only wearing a towel and your wife is arriving any minute. Do you let the woman in or turn her away?
There are a lot of things I didn't learn in art school about making and selling ceramics and being a full-time artist.
There are several ways to develop a good marketing plan. During the course of my marketing career, I have developed several marketing plans for businesses of all types, sizes and at different stages–from new businesses to new product launches